Dynamic writing, editing and content solutions
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Editorial services
What we do
Writing, editing, proofreading and branding across a variety of media, from print to web, from business to news, from marketing to internal communications.
Content categories
- websites
- product descriptions
- blog posts
- emails & newsletters
- annual reports
- brochures
- mission statements
- corporate magazines
- digital campaigns
- executive profiles
- company profiles
- branded content
- industry resource guides
- taglines & slogans
- research & lists
- news articles
- press releases
- staff bios
- FAQs
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Great copywriting means understanding how different styles can be employed to create interest and drive sales in different situations and on different platforms.
Mistakes undermine credibility and muddle communication. Your final gatekeeper should remove errors in grammar, punctuation, style, meaning, facts, typography, page layout and more.
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The value of a great copy editor has only increased in the age of social media, content marketing and generative AI. Word choice, tone, grammar, formatting and sources matter more than ever.
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Branding is increasingly content-driven, so put dynamic writing to work in all of your content: website, product descriptions, email campaigns, brochures, branded content and more.
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25
years of professional
editing and publishing experience
3
awards from industry peer groups
50+
published writing credits, plus numerous 5-star reviews for editing
Industries
Special expertise
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Healthcare
I've worked with Ochsner, Baton Rouge General, UnitedHealthcare, Humana, Amedisys, Blue Cross and many others across the healthcare space, both writing content and developing marketing materials. From nursing education to Medicare marketing to HIPAA to value-based care, I know the language and audiences of the industry.
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Energy & heavy industry
As a planner, editor and writer for a magazine reporting on the Gulf Coast energy and petrochemicals sector, I learned the meaning of oil prices, turnarounds, rig counts, safety training and more. The publication I led on the south Louisiana industrial boom won a Silver Award from the Alliance of Area Business Publishers.
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Employee relations & internal communications
In the new era of hybrid work and virtual meetings, effective written communications between employees and between departments are more important, not less. Smart Brevity is a great starting point, but tasks like revising your employee handbook often require more nuance and context. Whether you're sending emails about the wellness program, developing intraweb content or fine-tuning your employee engagement strategy, you need a pro to monitor three critical priorities: clarity, correctness and brand.
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Investing & financial markets
Whether you need a layman's explanation of how mutual funds work or a glossary of options trading terms, don't leave it to ChatGPT. Trust a former broker who has
Series 7 training and a Ph.D. in English to get the language right, understand current market conditions and use reliable sources.
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Insurance & risk management
The insurance space is both complex and competitive, so it helps to have a communications consultant who is familiar with the wide range of products, from automotive to property & casualty to professional liability. I wrote the copy and product descriptions for a new website for a leading Texas-based insurance provider. Go ahead, ask me about the different types of surety bonds.
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City/regional branding & tourism
I worked on the official tourism guide and a newcomers' guide for the Baton Rouge region for over 15 years, helped create and produce 10/12 Magazine to highlight the culture and accomplishments of south Louisiana, and worked on state promotional content for the Louisiana Technology Guide and the Louisiana Department of Culture, Recreation & Tourism.
Golf
Golf writer. Golf blogger. Golf course worker. Club champion. 5-handicapper. I've spent years working with PGA professionals, played some of the best courses in the world, and walked dozens of others, from Medinah to Ballybunion. I've interviewed a USGA president and a Players champion, and I can speak swing mechanics as fluidly as industry trends. Still waiting on my first hole-in-one, but the language to describe it will be the easy part.
